New: The Leadership Playbook is now available. A practical framework for building stronger leaders, better teams, and lasting business performance.

Practical leadership built from business, sales and the pressure of performance
Frank Ziovas is the founder of Alfa Consulting and host of From the Pitch to the Boardroom. He works with SMB owners, managers and sales leaders to turn leadership thinking into operating habits.


Frank Ziovas
Founder, Alfa Consulting · Host, From the Pitch to the Boardroom
More than 20 years across sales, leadership, business ownership, consulting and commercial performance. The work is practical: clearer standards, stronger communication, better accountability and teams that perform under pressure.
25 + years of Leadership Experience
Author of The Leadership Playbook
Trusted Advisor to Business Owners
Proven Track Record of Results
Coach and Mentor
Selected Projects & Commercial Experience
Real work across leadership, sales, market entry, technology and business growth
Sammitr Australia / Thailand
Supported the Australian market launch of Sammitr’s 4x4 canopy product range, working with the CEO, Sales Director, Operations Manager, sales team and office staff. Alfa Consulting helped shape the launch plan, sales process, customer service structure, dealer network development, and staff mentoring programme, contributing to a reported 35% increase in sales within 12 months and a 65% improvement in productivity. Read more...
Zendesk Australia
Engaged by the Australian Sales Director to mentor two Senior BDMs and one Junior BDM. Alfa Consulting identified that inconsistent sales performance was linked to the absence of a clear sales process for new business and account management. A bespoke three-month mentoring programme was developed using improved discovery, client needs analysis, hidden objection handling, SOQF - Strategic Opportunity Qualification Framework, and account planning tools, contributing to an approximate 80% increase in sales within 180 days. Read more....
Telstra and Vodafone Dealer Network
As Managing Director, Frank Ziovas led the business across sales, strategy, client service, team leadership and commercial growth. The work included developing business strategies, improving proposal development, strengthening stakeholder relationships, analysing customer data, implementing marketing initiatives and refining pricing strategy. The business achieved a reported 55% sales increase, 60% improvement in brand awareness, 15% market share growth and 13% profitability improvement. Read more....
Praxis Comm Pty Ltd / Voda Connect
Supported selected Telstra and Vodafone dealer sales teams to improve sales discovery, opportunity qualification and communication between sales, operations and technical teams. Frank Ziovas worked with sales managers to implement an Executive Call Plan Framework and Strategic Opportunity Qualification Framework, improving client discovery, internal handover and PBX installation alignment. The engagement contributed to an approximate 47% sales improvement and 65% productivity increase. Read more....
Founded by Frank Ziovas in 2007, Zio Tech Australia was created to address a gap in the market for higher-quality Bluetooth accessories. Frank secured funding, helped develop the product and commercial strategy, assembled a capable team and secured multi-million-dollar commercial agreements and distribution opportunities with major partners including Brightpoint, Sprint and Cellnet. The business focused on products designed in Australia, assembled in Malaysia and positioned for markets across the Americas, Asia Pacific and EMEA. Read more....
Zio Tech Australia Pty Ltd
Second Hand Phones — Franchise Expansion Project
Alfa Consulting is supporting Second Hand Phones, a Melbourne-based phone retailer, in developing a franchise model for national expansion across Australia. The project focuses on franchise model development, marketing alignment, operational oversight, compliance standards, franchisee support, training, relationship management, performance monitoring and long-term growth planning. The goal is to help build a scalable franchise structure that protects the brand, supports future franchisees and creates a clear pathway for sustainable expansion. Read more...

Address
Suite 172, 139 Cardigan Street, Carlton Victoria, Australia 3053
Contact
+61 3 70545000
frank@alfaconsultingservices.com.au
Alfa Consulting Services
Practical leadership solutions that develop people, strengthen teams and deliver lasting results.
"Leadership is the discipline of building something that performs even when you are not in the room."
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